I earned my degree in journalism with a concentration in public relations. IT was a dream to live the life of a Jimmy Buffett song in Oklahoma or wherever life whisked its whimsical winds took me.
But, life doesn’t always take you to a whimsical place. I found myself focusing less on press releases, AP style and campaigns and more on inbound marketing. By 2014 PR and marketing are more intertwined than ever, but I’ve always looked at the PR team in my marketing department with a wide-eyed wonder. (seriously, I’m sorry for all of the “w” alliteration)
Somewhere out there.
I wasn’t sure if I could ever get the chance to put down the blogs, newsletters and whitepapers for my original passion until I read a new study performed by New Jersey based PR firm MWW. Teaming with PR News , the new study shows nothing new on the surface. 60 percent of PR executives haven’t used a blog style press release without a formal one first.
Looking deeper, I noticed that among those who are using a blog style release without a formal news release, 44 percent plan to use more blog style releases in the future and only 6 percent would use them less.
Bloggers will rule the world!
That get me excited! If this trend continues to grow along with my blogging and marketing skills, I could be a pretty hot commodity in five or so years! Finally, the days of good looking, social butterfly pr people boozing with big wigs will be coming to an end and the rise of the sweaty, neckbeard bloggers will be the key master of the PR realm.
It’s a trend with potential, but nothing to get excited about.
I’m mostly kidding. This survey doesn’t mean the official media press release is going the way of the dodo. But, I think it’s something to keep track as time passes. I’m hoping the landscape can change to where my blogging skills can be more versatile and marketable as I advance my career.
What do you think? Is this a sign of the way audiences and markets are wanting to receive their news and information or is it just a passing fad?